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The Realest WHopper
Burger King | PR/Stunt | D&AD New Blood 2019
Authenticity has become a new trend. Everyone can picture it, and it’s the same picture. How authentic. More importantly, those who are not ‘authentic’ are being falsely dragged down. Like the Whopper. The Whopper will shine a light on everyone’s ‘authentic’ attempts to be authentic on social media, by doing what the Whopper does best. Being honest. Becoming an Instagram influencer, the Whopper will own the realest account on Instagram with unedited pictures and an unfiltered personality, challenging and inspiring people to “have it my way”. Since no one should fake who they are to appear real to someone else.
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