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our pedals, your pace
Peloton | Experiential | OUtdoor/Guerrilla
The new cult fitness brand that took the world by storm is frightening. From the unfortunate misconception of its exclusivity to the people that can benefit from spin class, it uncovers an interesting insight into the way people approach fitness. People don't take enough fitness challenges because they doubt their own ability, and fear ridicule. They don't see the fact that Peloton, and other fitness programs, encourage the progress more than they do the results: you're the one who sets the pace. Linking the impact of a workout with a horror movie, Peloton will expose this irrational fear as well as how easy it is to get in shape, with their flexibility and diversity.
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