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Listerine | Stunt | PR/Social Media
Society made it shameful to have bad breath, but normal to have a bad mouth. Freedom of speech, online especially, lacks appropriate moderation and consequences unless they are extremely limiting. Words are powerful; online wars turn real, quickly. Hating is too easy and it’s time for a change. Listerine promotes being bold, so why not create a new type of bold? A bold that benefits everyone, without sacrificing the right to express ourselves. Listerine may just be the wake-up call the internet needs because bad breath only exists until someone has the courage to point it out.
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